The Automated Test Blog

Last week, I was in China for a conference. The economy continues to boom there; its amazing to see how much has changed since my last trip just two years ago. The skyline in Shanghai has grown immeasurably, the piracy and knock off brands have been pushed ‘underground’ (though, its still pretty easy to get a fake Rolex), and the evidence of China’s growing middle class is apparent - its almost as easy to get a real Rolex now at the many upscale shops around town. But one of the most pronounced changes is the growing pollution in Shanghai and Beijing. I only flew through Beijing, but I couldn’t even see the terminal from our plane as we taxied in. As one of my colleagues noted, you could look right at the sun, which was only a soft glow behind the yellow smog. Shanghai wasn’t quite as bad, but as we drove into the city, we all noticed our sinuses clogging and a distinct itch in the back of our throats. Another colleague attempted to take a jog in the city, but gave up after a few blocks.

So that raises the question that everyone has been asking: How is Beijing going to host the world’s premier athletic competition in a mere few months? The Chinese have instituted a decade long plan to clean up Beijing’s air, but opinions vary on how well it has worked so far (and my experience last week would suggest that it hasn’t). There are also more drastic contingencies planned, such as shutting down factories, restricting automobiles, and even seeding clouds to force rain, in an effort to “cleanse the air”. Some athlete’s aren’t so confident - one of the world’s premier marathon runners today announced that he may pull out of the Olympic due to health concerns related to the pollution.

So what’s the long term solution to the pollution in China and elsewhere around the world? Probably not restricting traffic or seeding clouds. The problem will be ultimately solved through consumer demand and engineering innovation, or green engineering . Consumer demand is what is causing the huge uptick in green products and corporate sustainability plans. Sure, there is a lot of hype out there (now called “Greenwashing“), but the net effect of all the focus on environmental sensitivity is a positive one. Even more sustainable are the discoveries and innovations in the scientific and engineering community. China’s pollution, for example, is primarily the result of coal power plants (a new plant opens in China every week to 10 days) and automobiles. Both of these industries are seeing huge investments in research to fund cleaner, more sustainable alternatives. The global investments in renewable energy reached $100B in 2006 and its projected to grow to more than $750B in the next 10 years. Research abounds in more efficient solar, wind, and even wave energy production. There is also a large investment in researching and productizing alternative fuel and zero emissions vehicles.  We don’t yet know which of these innovations will prove most successful, but innovation, combined with a capitalistic system which rewards it, will ultimately triumph.  Its only a matter of time before these inventions are not just a novelty, but a economically sustainable business delivering zero emissions but also better performance and lower cost of ownership than their fossil fuel predecessors. It might not be in time for the Beijing Olympics, but hopefully it will be in time to clean the air for the next generation of China’s urban population.