The Automated Test Blog

I am, by nature, and optimist.  So when confronted with the very difficult business conditions we now face, I can’t help but look for the opportunities.  After all, opportunities do often lie in the the most unexpected places.  In this case, I have been researching the phenomena that a lot of very good innovation comes in the face of great adversity.  I recently wrote a column for Electronic Design on this subject.  The gist of the article is that while R&D spending clearly decreases in a recession, good ideas do tend to rise to the top, and they face less competition, in these tough times.  In fact, there are quite a few examples of companies and products that have succeeded not just despite a recession, but because of it.  I also discuss some strategies that you and your company can employ in this time to maximize the opportunity.