Wireless mobile devices will fundamentally change the way we use and interact with the Internet. As I’ve posted before, I am a unabashed iPhone user. And I’ve started to notice some curious things about my use of the Internet now that its with me all the time and easily accessible. For one, my Internet usage has gone up by an order of magnitude. I don’t think I’m exaggerating - I literally mean 10x. And let’s be clear, I was already a heavy Internet user. Now I use it 10 times more. This also means I access the Internet on my phone at least 10 times more than I do on my PC. I’ve grown so accustomed to the device that I find myself surfing the web on it while sitting in front of my laptop. I have also noticed that my expectations for Internet content has changed. For example, my expectation for real time content has gone up dramitically. I check news sites like cnn.com several times each hour and expect news updates. No new headlines in the last 20 minutes? Maybe I should try another site. I also notice that I use the device to augment my own knowledge on the fly by searching acronyms, names, etc., while in conversation or in a meeting. I don’t think I’m at all alone in this trend: Google recently reported that 50 times more traffic from iPhone users than from other mobile devices. Think about that - 50 times! When you make a tool like Google more accessible, dramatic things can happen. I’ve also talked to several colleagues (NI has a density of iPhone users that I doubt is topped anywhere outside of Cupertino), and they report a similar phenomena.
So, the question is, what is driving this change? I think first and foremost, we’re starting to really see the impact of ubiquitous wireless connectivity. The iPhone happened to make the full Internet available in way that is as good or better than the experience on the PC. Once the Internet makes the jump to wireless devices, the dynamic of the Internet will really change. The PC will quickly become irrelevant as an Internet device - the number of mobile devices (>1 billion per year) dwarfs the number of PCs (about 250 million per year). As Bolaji Ojo of EEtimes recently stated in his article Wireless is everywhere, ignore it at your peril, “the search is over for the next killer app…it is wireless”.
As an extension of my own personal iPhone observations, I think the new wireless Internet will have some of the following attributes:
- Usage an order of magnitude greater than the current web;
- Significantly increased demand for real time information;
- A two way communication portal, not just an information source (Web 2.0);
- Optimized primarily for mobile devices, not PCs.
It will get even more interesting as the wireless data bandwidth explodes with standards such as WiMAX and LTE. 2008 should be a fascinating year for wireless, particularly, the wireless Internet.