Mar 19
Creative Market Sizing
icon1 Eric Starkloff | icon2 Industry Trends | icon4 March 19th, 2009| icon3No Comments »

Two weeks ago, Martin Rowe from Test and Measurement World posted to story Will LXI Really Grow 24 Percent on his blog.  I was glad to see Martin dig into the number to uncover some of the creative spin in the way it was positioned.  Martin is dead-on – this number can be misleading for at least three reasons:

1) A large number of LXI instruments already had Ethernet connectivity and then added LXI compliance;

2) Many LXI instruments also have other buses that can be used to connect them to a PC, such as GPIB and USB; and

3) Not all standalong instruments are connected to a PC at all.

Not that these issues are a problem for users – it makes sense to have standards around implementation of Ethernet instruments and it makes sense to give users a choice of connectivity options.  The only problem is that these numbers are positioned this way to influence public opinion; in this case, to imply that the use of LXI is greater then it actually is.  I don’t blame the LXI group for trying, but I do commend Martin Rowe for questioning the report.